East Bengal Club · complete fan engagement ecosystem

EAST BENGAL MEMBERSHIP BY BIRTH · LIFELONG DIGITAL

FROM FIRST BREATH TO LIFELONG CUSTODIAN

FUTURE TORCHBEARERS → RED & GOLD CADETS

MEMBERSHIP BY BIRTH

lifelong digital association · newborn to permanent membership

0-2 yrs · ₹100 2-6 yrs · ₹200 6-10 yrs · ₹300 10-15 yrs · ₹400 15+ yrs · ₹500

Welcome kit, baby's first jersey photo contest, lullaby chants, nursery priority, and "Future Champion" registry – automatic entry

Ultimate Pathway: continuous app membership (5+ yrs) + Loyalty Score → Permanent Club Membership Card at 18 · priority tickets, physical kit.

First Step, Forever Bond

"My Baby's First Jersey" · digital certificate & badge

⭐ sponsor: ABC Baby Care - Future Torchbearers

⚡ FUTURE TORCHBEARERS

0-2 years

₹100

East Bengal Baby cert · lullabies, parenting corner · kit & photo contest

Future Champion registry

🏆 LITTLE CHAMPIONS

2-6 years

₹200

Color the Jersey, mascot games, storytime legends

40% off School of Excellence

🎯 YOUNG GUNNERS

6-10 years

₹300

Club history heroes · fantasy juniors · design banner

30% off EB School

📘 ACADEMY PROSPECTS

10-15 years

₹400

Tactical modules, 'Ask a Legend', prospect points

20% off · trial priority

🛡️ RED & GOLD CADETS

15+ years

₹500

Ultras challenge, debate, volunteer CSR, fan meet-ups

🏅 5+ yrs → Permanent Membership at 18

🪪 PERMANENT MEMBERSHIP

ELIGIBILITY continuous 5+ years in app · required Loyalty Score · positive community standing

physical Membership Card · welcome kit · priority tickets & merchandise ·

first 100 non-club members: free match tickets · annual quiz top3: Honorary Club Membership

MEMBERSHIP

2026 STRATEGY 4 segments: Bengal core · Pan-India · NRI · Second-gen global 8 interactive pillars Micro-payments + sponsor premium

Know Your EB

“Are you a real East Bengal fan?” – time-bound, leaderboard

weekly/match-day digital certificates, signed merch, discounts

Quiz engine · timer · sponsor branding slots

entry fee sponsor-backed premium leaderboard repeat visits

Archives · unseen

“You’ve seen matches. Never seen THIS.” rare photos, fan submissions

Weekly themed releases, historical captions, high-res digital gallery.

paid access, DRM, print-on-demand

📀 subscription 🖼️ hi-res download 🖨️ limited prints

Paint East Bengal

“Your art. Our badge. One legacy.”

School/college competitions, digital submissions, online fan voting, artist spotlights. Youth creative ownership.

🎨 sponsored comps 🧥 art merchandise 🖼️ original auction IP consent & royalty tracking

Design Legacy

“Design history. Wear legacy.” – alternate jersey, anniversary logo

Open digital submissions, club panel shortlist, member voting. Limited-edition fan-designed merchandise, pre-order campaigns.

👕 limited jerseys 📦 pre-order 🤝 sponsor branding high-margin

My EB Story

“Everyone has an East Bengal story.” – bilingual (Bengali/English)

Fictional tales, match-day poems, audio narration. Weekly featured stories, annual e-book, East Bengal Samachar.

📚 paid e-books 🎧 audio subscriptions 📖 samachar annual cultural preservation

Predict & Play

match prediction, fantasy league, score contests

Points, badges, loyalty wallet. Redeemable rewards, leaderboard recognition. Match-day stickiness.

💎 premium predictions 🏅 sponsor leagues 🔄 loyalty redemption

Super Fan badges

Quiz Champion · Creative Contributor · Heritage Protector · Super Fan

Profile visibility, exclusive content, priority invites. Premium badge upgrades, sponsor elite tiers.

badge upgrade 🔑 exclusive access sponsor-backed elite

Sponsor-ready IP

“Powered by” quiz, branded contests, co-branded digital collectibles

High engagement = premium sponsorship pricing.

Sponsor performance metrics, engagement heatmaps, fan behavior data.

📈 sponsor dash 🤝 co-branded merch measured reach

Revenue · Soft + Hard

Fan-design merch 38% · Subscriptions/archives 27% · Quiz/sponsor fees 20%
E-books/audio 8% · Premium voting 7%
31% operating margin from heritage IP

Fan audience · global

🌍 diaspora strategy: UK, Middle East, USA, Canada, Australia. NRI youth + second-gen
Time-zone friendly quizzes · country leaderboards · “Red & Gold Around the World”

UNIFIED MONETIZATION & SPONSOR ENGINE

ACTIVITY	REVENUE MODEL	SPONSOR LAYER
📋 Quiz contests	Entry fees / pay-per-quiz	“Powered by” series
📸 Photo archive	Monthly/yearly subscription	Branded archival gallery
🎨 Art contests	Sponsored competitions	Co-branded fan art prints
📐 Jersey design	Pre-order + limited merch	Sponsor logo on fan jerseys
📖 Storytelling	E-book sales / audio	“Presented by” stories
⚽ Predict games	Premium prediction tiers	Fantasy league sponsor
🎖️ Badge upgrades	Premium badge access	Elite tier sponsorship

CORE INFRASTRUCTURE

Single Sign-On (SSO)

Wallet + payment gateway

Subscription management

Loyalty points engine

Analytics & CRM dashboard

Sponsor performance metrics

Fan behavior data · engagement heatmaps · revenue forecasting

GLOBAL FANS

NRI & diaspora — UK, Middle East, USA, Canada, Australia

Weekends global quizzes · 24h contests

“Red & Gold Around the World” – country leaderboards, global fan shout-outs

Bilingual: English for global reach, Bengali for emotional depth

✈️ diaspora storytelling: “My first East Bengal memory from abroad”

INFLUENCER + COMMUNITY

Ex-players, legends, club historians, Bengali culture creators. Micro-influencers > celebrity ads.

⚽ legends launch quizzes 🎨 ex-players judge art

Offline→online: stadium QR, scan & predict, fan art exhibitions.

🎖️ LOYALTY ENGINE

Fans feel seen

Participate → Points → Badges → Privileges

Quiz Champion Creative Contributor Heritage Protector Super Fan (elite) Design Legend Global Red & Gold

Premium badge upgrades · exclusive access passes · sponsor-backed elite tiers

Emotional connection deepened Fans become creators Heritage → digital assets Youth + global integration Recurring revenue streams Data-backed sponsor negotiations

East Bengal is not just watched – it is created, written, painted, and lived by its supporters.

🔴🟡 #REDandGOLD #EB1920